Brian Rose: If you met that Grant then what would he be like?

Grant: No eye contact. I weigh 170 pounds today and I weighed 130 pounds then.

At 20, my older brother dies, so I’m thinking, “man, life is short here.”

There’s some good that comes out of that because the time is NOW.

The time to live is now, so be in a hurry.

Brian Rose: What else would you say about young Grant?

Grant: My life was—and still is—about punching. I’m a puncher. I punch a lot and I punch hard, but mostly I punch persistently, kind of like life did to me.

I’ve learned to punch back.

I like banging my head against the wall until the wall breaks.

Brian Rose: Losing your dad and brother so early, do you think teenage Grant used drugs mainly to escape the pain?

Grant: I don’t think it was pain driven. I did not have to go down that path to find who I am. The guy I am today was always there.

That guy is the obsessed guy, the guy that can throw himself ALL into something.

But rehab wants to get rid of that guy…they want to keep you in fear.

They think THAT guy is the problem. That guy’s not the problem. The drugs were the problem. The lack of self-esteem was the problem. The boredom was the problem.

Think about this: Who does it benefit to label me? Drug companies.

Typically, bored people don’t become drug addicts.

They become consumers of garbage.

They waste time…they consume excuses.

After rehab, I just threw my addiction to work because I needed something to throw into, right? So, I told myself I have to stay busy.

Time is my enemy.

Time is my problem.

My mentor says you’ve just replaced one addiction for another one. I’m like, of course I have. “Dude, I gotta replace this free time with something. I was using drugs 10 hours a day. I bet I have to replace it with some energy. Right?”

Your mentor can help you and limit you. Who’s your mentor? Everybody’s got one.

By the way, most people have too many.

Mentors can be a problem as much as a lift.

So, I threw myself into my work. I got 168 hours in a week. I want to use them all.

An idea that I would work four hours, that’s just not realistic for me—sorry, Tim Ferris.

Like I would not read the book if you told me, “Hey man, I got this opportunity for you to work part-time.”

I have zero interest in working 4 hours a week.

I want to be GREAT at what I’m doing.

I know without reading any book that I have to dedicate TIME, energy, and effort to succeed big at anything in life.

Success is about being frequent.

It’s interesting when you commit to something, little gifts just start automatically showing up.

It’s a phenomenal thing…and it’s happened my whole career.

When I fully commit, somebody will bring me something. And there’s resistance along the way and problems along the way, but if you get through those things, if you SUPER COMMIT, then keep your eyes open because gifts and opportunities will come.


Brian Rose: 5 years…that’s what it took you from getting out of rehab to making your first million. Did you get all your self-esteem back? I know that takes time from personal experience.

Grant: No, I didn’t get all my self-esteem back.

Money in many situations can increase the sensitivity to the lack of self.

I was so busy working by the time I was 30, 31 years old I was like, “Wow, I’ve got $1 million.”

You don’t make $1 million, you accumulate.

There’s a line in Wall Street where Bud Fox says, “I never knew how poor I was until I started making a little bit of money.”

I remember I made one year 650K and I was telling a guy this, and the guy looked at me and said, “how do you live on that?”

With 650K are you bragging or complaining?

That really hit home to me and made me reconsider how well I was doing.

Brian Rose: What changed things for you, was there a big turning point?

Grant: 2008.

Back then, the first thing I said about Facebook was “stupid”.

Every time I’ve ever said something was dumb or stupid meant I didn’t understand it. That’s “stupid” is usually code for “I don’t understand it”.

Then a light goes off in my mind, it says pay attention to that thing…and then when I got a Facebook page, I didn’t delegate it to somebody else. I went and built mine, learned how to use it, found out what was there, played in that space for a little while…and then I heard about Twitter.

But the point I want to make is that these are gifts.

2008 was, for me, a game-changer. That was the ultimate gift in my life.

Best thing ever happened to me was the recession in 2008.

I almost had everything taken away.

I was a millionaire many times over before 2008, but as the recession unfolded in 2008 and into 2009 I got down to my last six or eight million and I was like, “damn.”

It was around that time that I wrote the 10X Rule because I was looking for a solution for my own problems.

The 10X Rule not only changed my businesses, but it also changed my life.

If you don’t believe me, look at how far I’ve come in the last 10 years.

Ten years ago, almost nobody had ever heard of me.

Today, love me or hate me, you know me.

Brian Rose: What does 10X mean in its essence?

Grant: It’s a multiplier.

Do more and then do more.

Multiply literally multiple times what you’re doing.

Success and money are not about adding, but multiplying.

And living the 10X life is about NOT setting, it’s about having it ALL.

When you start scaling out 10X, the think changes…the mechanism, the transportation, the people you need, the advertising, the budget—EVERYTHING shifts so big that it causes you to think differently.

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